Facebook experiment points to data ethics hurdles in digital research

Article in „Search Data Management“ by Jack Vaughan: Digital experimentation is a flowering field. But a Facebook experiment that came into the public eye earlier this year has cast a harsh light on the practice. Many people see the Web as a big laboratory for research, it’s true. But digital experimentation will not get a free ticket to ride. Ethics issues — ones that may come to affect the work of data management and analytics professionals — lurk in the fabric of the new techniques. … read more …http://tinyurl.com/q9v9cob

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