Ethical Guidelines for the internet?

All of us who work in the data-driven marketing world have heard the condemnation of privacy advocates. We’ve seen the rolled eyes and raised eyebrows of relatives and friends who wonder whether we’re tracking them, too. So the odds are good that you’ve asked yourself whether your work is crossing any ethical lines. One reasonable response is that ethics are not a relevant consideration. We have laws and regulations governing how we conduct data-driven marketing (some say too few, some, too many), and these legal parameters sufficiently draw the lines of right and wrong. Don’t break the law, or violate underlying regulations, and your conscience should be clean. But in the same way that we seek to exceed baseline expectations for our customers and innovate beyond current practices, is there a higher ethical standard that we can define — one toward which data-driven marketing can strive?… read more …. http://adage.com

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